Meet KRISTA SIMONIS
In high school I taught theater to a group of fourth graders. At the end, the students wrote me thank you notes telling me what they learned.
One of them said:
I learned it's okay to act silly sometimes and be who you are, no matter who is watching.
One of the turning points was
This is where you want to highlight a key part of your origin story that served as a turning point. Focus on something short, sweet, and punchy. Notice how an image in the background helps to communicate visually what you have written. Make sure it complements your story (no random stock photo).
The shorter you can keep this point the better as people will naturally scroll and if they like what they see here, they may go back to the beginning and read the whole story.
In The End
My Mission Became
This is who you are and what you stand for. It is aspirational but attainable. Clear and concise. People should want to do business with you because of your mission and it should define your outlook professionally, and sometimes, even personally.
my name is
John Smith
And I'd like to introduce myself...
Now that you are known, this is the place you formally introduce yourself. Without an origin story, people wouldn't have joined you in the struggle. You would have been just another guy (or gal) on the internet. Instead they know you a little better, maybe even rooting for you.
This is the time to convey who you are and what you do. Explain what you want people to know and what you want them to do next. Speak as though you are talking to a friend.
This is what we call a transition section. Their purpose is not to stay but to be taken to the next step of the journey.